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Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one’s Web site. It is a book about...
Social Media for Social Good: A How-to Guide for Nonprofits Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering...
Quickstart Guide To Google AdWords Google AdWords is instant gratification for marketing junkies, but this plain-language guide shows that it’s not just for gurus: even raw beginners can get started with AdWords and have their first campaign up and running in well under an hour for only a few dollars a day. This guide...
Adwords Expert Handbook: Manager’s Guide to Google Adwords Adwords Expert Handbook provides valuable information on Internet search engine marketing and illustrates ways to make this rapidly changing, yet cost-effective marketing strategy work successfully for every business owner. Bob and Rob Dumouchel rely on their diverse and extensive professional experience to help business and marketing...
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